Creazione di contenuti:
WordPress.com – La piattaforma pubblicazione contenuti più popolare.
Alternative: Tumblr.com, Posterous.com, ecc. CheckThis.com offre invece creazione immediata di singole pagine web.
Per ricerca immagini: Stock.xchng (la migliore opzione), New.Pixable.com (aggregatore di immagini stile Pinterest).
Gestione contenuti:
Per Raccolta di contenuti: BufferApp.com
Analisi e Approfondimenti:
Per analisi su visite a siti web: Google Analytics
Per valutare siti web: StatMyWeb.com, SiteTrail.com/analysis/.
Strumenti per analisi di social media:
Per Twitter: TweetReach.com (misura l’impatto di campagne o hashtag),TwitterCounter.com per analisi su account.
ViralHeat.com permette di monitorare tutti i social media.
Content Creation / Curation:
Publishing / blogging
Best in class: WordPress.com - The world’s best publishing platform catering to the very big to the very small.New kid on the block: CheckThis.com - Need a single page website in an instant? This is the tool for you.
Content discovery / curation
There are literally millions of tools and process for discovering relevant content and arranging it online so it can be re-purposed / re-shared. Here as just a few: Bo.lt,Trap.it, YourVersion.com and MyCube.com are all examples of content curation and discovery tools which you can tailor to suit your needs).
If you are looking for specific forms of content, the following tools are useful too:
Imagery:
Stock.xchng (the best place to find free images by keyword) andNew.Pixable.com (A Pinterest-style image aggregator based on your networks and interests)
Video:
en.fooooo.com (video search engine which aggregates results from all the major video platforms)
Engagement:
Dashboards:
The best engagement dashboards are often a subject of much debate. The most widely used ones include TweetDeck.com, HootSuite.com and SproutSocial.com, but there are a bunch of other alternatives out there too.
Scheduling: BufferApp.com – A simple way to ‘pace and space’ your updates across multiple social networks.
Blog comments
Two of the most popular blog comment management tools are Disqus.com andLiveFyre.com but there are a host of others out there too, includingIntenseDebate.com.
Analysis / Insights :
There is definitely no shortage of analytics tools out there, and the free ones pack some formidable power.
Website analytics:
Google Analytics is the king when it comes to free website insights but lots of other tools can play a role too.
StatMyWeb.com is a great all-in-one tools to get a feel for the performance of any website on the planet and SiteTrail.com/analysis/ can track site performance over a time period.
Social media analytics tools:
Twitter: TweetReach.com is perfect for measuring the impact of a campaign or hashtag and TwitterCounter.com is great for analyising the growth and impact of Twitter accounts.Facebook: In addition to the Facebook Insights tools, sites like SocialBakers.comcan give you an idea of page performance outside the ones you manage.
YouTube: The YouTube Comments Search tool is worth having in your toolkit to assess community sentiment post-upload.
If you are after a social buzz aggregator, you’re not short on choice either with sites like ZoomSphere.com, YourBuzz.com and Unilyzer.com also worth a look.
ViralHeat.com provides great insights too and has a nifty extension that provides you with sentiment on any social network page (as reliably as is technically possible).
Nessun commento:
Posta un commento